GREATEST FINANCIAL BACKGROUND OF IPL - 2018
"Here we have brought you the Greatest Financial Background of IPL-2018"
DESCRIPTION: Firstly, IPL is based on long term Investment. The money earners are rich guys who bid players, team members, sponsors and it goes on....
Sponsors
Lets take the example of IPL jersey of Chennai Super Kings above. CSK is paid by The Muthoot Group , Gulf , HIL , Nippon Paint. The companies get publicity and the teams are paid handsomely , a win-win situation.
STADIUM (Ticket Prices):
Main Sponsor
Every year, we see the title sponsor of IPL changing. For the year 2018, the title sponsor has been Vivo.
Vivo pays 100 Crores per season as per the contract. However, majority of this share goes to BCCI.
Brand Value
One cannot deny the fact that actors like Shah Rukh Khan, Preity Zinta add glamour to the league. Also players like MS Dhoni, Virat Kholi are associated with many brands. Their association with a team increases it's 'brand value' and attracts many sponsors. Eg. SRK endorses 20+ bands, hence most of these brands act as sponsors for his team too.
Prize Money
IPL offers a prize money to the winners and runners up. This would be around 15 Crores.
For attracting sponsors and creating a brand value for itself, a team need consistent success, for that it needs to win games, for that it needs good players who are bought for exorbitant amounts. However since the inception KKR has been the team to earn most profits.
STADIUM (Ticket Prices):
Ipl has always been welcomed warmly by Indian Fans . Almost 60% of the matches in IPL have a full house. The home team gets to keep a share of the ticket sales. That is the reason each team has 7 home games.
Media Rights
Star spots has been the official media sponser of IPL. Star Sports takes a contract from BCCI for a certain sum, of which, a certain sum of money is given to each team based on the TRP Rating by BCCI. Star Sports in return, earns money in the form of advertisements. For a ten seconds slot of an advertisements, companies shell out money in lakhs.
Main Sponsor
Every year, we see the title sponsor of IPL changing. For the year 2018, the title sponsor has been Vivo.
Vivo pays 100 Crores per season as per the contract. However, majority of this share goes to BCCI.
Brand Value
One cannot deny the fact that actors like Shah Rukh Khan, Preity Zinta add glamour to the league. Also players like MS Dhoni, Virat Kholi are associated with many brands. Their association with a team increases it's 'brand value' and attracts many sponsors. Eg. SRK endorses 20+ bands, hence most of these brands act as sponsors for his team too.
Prize Money
IPL offers a prize money to the winners and runners up. This would be around 15 Crores.
For attracting sponsors and creating a brand value for itself, a team need consistent success, for that it needs to win games, for that it needs good players who are bought for exorbitant amounts. However since the inception KKR has been the team to earn most profits.
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